“Instinct of Protection”, the Helvetia Group event in Milan

10 October 2024

Helvetia Group Italy is launching “Instinto di Protezione” (Instinct of Protection) to raise awareness of the issue of glacier melting.

On the Navigli in Milan, from 10 to 12 October, a photo exhibition and augmented reality will enable visitors to experience the effects of climate change at first hand.

Helvetia Group Italy brings the issue of glacier melting to the forefront. The insurance company, with the help of photographic comparisons made as part of the project ‘On the Trails of the Glaciers’, has created an exhibition at the Barcone Milano, located at Ripa di Porta Ticinese, 61 Milan, which shows citizens the effects of climate change on society and the environment.

“Photographic comparisons highlight the retreat of Alpine glaciers, climate change and the urgency to act to safeguard the planet. Enter and discover the exhibition”: this is one of the messages that will appear next to the images of the glaciers, to those who have framed the Qr code by activating the augmented reality experience.

Click here to download il comunicato stampa.